Specially, “Social World Cup” here means bringing the influence of cricket fever to the cyber world, as cricket world cup fever is socially spreaded enough already in Indian sub-continent, I guess other major cricketing nations are the same. So, according to Amitha – and your common sense – Internet and it’s media have spreaded all over the world now than ever, even in this Indian sub-continent where cricket is almost a religion. So, when we take these facts together, we see the best opportunity for ICC CWC2011 to be the first ever “Social World Cup”.